We are asking American men – and the people who love them – to up their game with skin care. As many of us have witnessed, men typically don’t take care of their face. We set out to determine exactly how men are, or aren’t, taking care of their skin. We commisioned an online survey conducted by Harris Poll where over 2,000 U.S. adults confirmed that men aren’t taking care of their faces as well as they could be. Sure, some men shave, but when it comes to cleansing their face, a majority (56%) use their hands – with one third (33%*) doing so with body wash or a bar of soap, 14%* using facial cleanser, and 9%* using their hands with just plain water.
Clarisonic Alpha Fit is specifically engineered to sweep away dirt, oil, sweat and pollution from a man’s tougher, thicker skin from the first use. The waterproof, compact design fits easily in a suitcase, gym bag, shower or bathroom cabinet and features a unique men’s brush head jam-packed with 26,000 bristles. The technology is easy to use with two simple settings – one for clean-shaven skin and one for bearded skin. After a month of use, 100% of men felt their skin was cleaner, more comfortable, and smoother2, and more than 90% felt their skin was energized, revived, and hydrated3.
“We’re thrilled to announce that Alpha Fit is available across the nation for all men to use and experience just how great it feels to have clean and healthy-looking skin,” said Dr. Robb Akridge, co-founder and global president of Clarisonic. “For over a decade, Clarisonic has been loved by women and men alike. But let’s face it, men’s skin is different and they deserve a Clarisonic device built just for them – providing a great cleanse, a better shaving experience and a way to clean the hard-to-reach skin underneath facial hair.”
Alpha Fit isn’t an extra step for men in their cleansing regimen, just a better one. To explain why cleansing with hands alone isn’t good enough, we created an infographic sharing the results of the Harris Poll and what those results mean when it comes to cleansing skin. Hands are the most exposed part of the body to germs, and on average, a man’s hand carries 3,200 bacteria from 150 species (about the same amount as found on a circulated dollar bill).1 Plus, men (17%) are more likely than women (12%) to admit they do not always wash their hands after using the bathroom* and men (76%) are significantly less likely than women (82%) to say they always use soap when washing their hands.* Not only are they using those dirty hands to wash their face, if they’re using a bar of soap to wash their face instead, which can actually dry out your skin, it can be assumed that they are also using the same bar of soap or cleanser to clean their feet, their derriere, and…some other body parts that shall remain nameless.
We aim to remind each man that investing in his face is the most important, most authentic, most long-term investment he can make.
So why cleanse your skin properly? Our response… ‘Because it’s your F-ing face!’
This survey was conducted online within the United States by Harris Poll on behalf of Clarisonic from August 4-6, 2015 among 2,016 adults ages 18 and older, among which 1,089 are women, 927 are men, 667 are men who have facial hair, and 260 are men who do not have facial hair. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Erin Banks at Alison Broad Public Relations at 212.230.1800 or firstname.lastname@example.org.
Clarisonic is proud to annouce the introduction of our very first cleansing device engineered for Men’s Skin.
Men’s skin is different. Alpha Fit by Clarisonic is engineered to get men’s skin cleaner and healthier looking- clearing away sweat, dirt and oil. Alpha Fit cleanses 6x better than hands alone, while prepping face and neck for a smoother, closer shave.
This compact, waterproof device fits intuitively in the palm of your hand. Alpha Fit by Clarisonic has patented engineering designed specifically for men’s thicker, oilier skin. Sonic technology drives each rounded filament to oscillate back and forth at more than 300 movements per second to massage hair follicles, prevent ingrown hairs and loosen oil in the pores.
A closer shave, a cleaner beard and two settings to suit your style. The first setting cleans and preps skin for a closer, smoother shave. The second deep cleans beards without tugging for a softer more comfortable beard.
The Men’s Daily Cleanse Brush Head is designed with shorter bristles for men’s resillient skin. With an average of 27,600 filaments per brush head, the new Men’s Brush Head by Clarisonic has patented DuPont elastomer filaments that are super flexible for maximum torque and a deeper, more invigorating cleanse and shave prep.This invigorating brush head cleases away sweat, dirt and oil for smooth skin and a clean shave.
The Men’s facial cleanser helps clean, energize and exfoliate men’s skin. Alpha Cleanse by Clarisonic lifts and removes dead skin, oil and debris with Lactic Acid, Aloe, Ginseng and Caffeine. Fast-lathering gel formula with Aloe soothes skin post shave and helps soften and purify an existing beard. Alpha Cleanse is soap free and paraben free foaming cleanser that improves skin texture without over-drying.
Learn More Men’s Skin Care at Clarisonic.com.
Men have been shaving for hundreds of years and are still looking for ways to get a closer shave. Dr. Robb discusses whether men get a closer shave by prepping with the Clarisonic in this video.
Dr. Robb says, an ingrown hair is a medical condition and Clarisonic does not make any claims to cure or treat medical conditions. Ingrown hairs have a great name, Pseudofolliculitis barbae. What this means is men with Mediterranean and African decent with curly hairs and they grow back or get caught underneath. The Clarisonic is great because it helps to lift hairs off the surface of the skin, and that is why you will get a better shave. We actually did a study with 55 men that said they got a closer shave they felt; because the Clarisonic helped prep the skin before they shaved.
We all know that traditionally men spend less time dedicated to skin care than women, that doesn’t make the need any less important.
The first and single most important step is cleansing. It should be the basis of your skin care regimen and the one step that isn’t skipped. Men typically have larger pores than women and very active sebaceous glands. This means greasier skin that can lead to clogged pores – which in turn can lead to breakouts. Cleansing that removes dead skin cells and opens up pores is the best way to combat oily skin and prevent breakouts. The removal of dead skin on your face also aids in shaving. Not only does unclogging pores keep you free of ingrown hairs, but you will also be able to achieve a closer shave.
A great way to achieve clean clear skin and a closer shave in one step is to use the Clarisonic Sonic Cleansing System. The Clarisonic uses sonic frequency of more than 300 movements per second to gently, yet thoroughly remove 2x more dirt and oil than cleansing with your hands alone.
Take a look at some of the posts from male bloggers that have used the Clarisonic Sonic Cleansing system and start your journey to cleaner, smoother more kissable skin today.