Along with our sponsorship at AFI Fest 2010, we named Mila Kunis as our first Clarisonic “Empowered Woman of the Year” for her performance in the new film, Black Swan. We awarded the actress with a $25,000 donation in her name to Look Good…Feel Better, our charitable partner and national program empowering women with cancer to manage their treatment and recover with renewed spirit and greater confidence.
Black Swan stars Mila Kunis as newcomer “Lily” opposite of co-star Natalie Portman as “Nina”, in a thriller of rival ballerinas. Our Director of Cause Marketing, Louis Yaseen, describes Kunis’s performance as one that “required courage, confidence and tremendous inner and physical strength. Ms. Kunis’ intense dedication to taking on the physical and mental demands of her role as ‘Lily’ while stretching her artistry, is a testament to her power, strength and conviction in the face of a challenge. Her inspiring performance is one that encourages and empowers all women to marshal their inner power and beauty to achieve their own dreams no matter what obstacles they face.”
Along with honoring our Empowered Woman of the Year, we rolled out our Limited Edition Hope Mia with a design inspired by Look Good…Feel Better’s campaign of “Hope is Beautiful”. Several celebrity attendees of the festival autographed the new Hope Mias to be auctioned off at a later date with the proceeds benefiting Look Good…Feel Better.
Our dedication to Look Good…Feel Better will continue with our ongoing campaign that includes a donation of fifteen dollars from every Hope Mia sold, five dollars from every Clarisonic Pink Classic and Clarisonic Pink PLUS sold and four dollars from every Clarisonic Pink Mia sold.
Our participation at AFI Fest 2010 was a huge success with partner Look Good…Feel Better and we are pleased to honor Mila Kunis with our first “Empowered Woman of the Year” award with her breakout performance in Black Swan.